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Durban skyline to undergo futuristic transformation

THE spectacular R3,1-billion Oceans Umhlanga Development has been launched.

The project is the largest private sector investment in development history in KwaZulu-Natal and is the brainchild of entrepreneurs Vivian Reddy and Rob Alexander of Edison and Ducatus Property Groups.

The project is the largest private sector investment in development history in KwaZulu-Natal and is the brainchild of entrepreneurs Vivian Reddy and Rob Alexander of Edison and Ducatus Property Groups.

The “Dubai-style” mixed-use development is also a first in terms of design in South Africa and incorporates:

–    Two magnificent residential towers consisting of 460 elegantly designed apartments, all with sea views

–    A world class 33 000sqm shopping mall that brings international super-brands to Durban for the first time and

–    A luxurious 200-room 5-star hotel – to be managed by one of the top leisure brands in world.

The 90 000sqm project spans a whopping 250m from end to end and is within a stone’s throw of the Indian Ocean and Umhlanga Village. Apartments retail from R1,6-million to R60-million for the best penthouse in the city, all of 700sqm with a helipad and breathtaking infinity pool, 28-storeys up. A Bollywood superstar has already shown interest in it.

“Let’s face it, Oceans Umhlanga changes the face of the city,” said developer Reddy.

“We are literally converting a village into a metropolis. The scale of this project is immense – so it WILL dominate the Umhlanga CBD. Umhlanga already has vibe, excitement and is brimming with entertainment but with Oceans Umhlanga we bring the big hitters – the super-brands.

“We have already confirmed Burberry, Versace, Armani, Boss Orange and Paul Smith, amongst others.The presence of these brands places us among the top three exclusive malls in the country, alongside Cape Town’s V&A Waterfront and Johannesburg’s Sandton City.”

Reddy said the project design style was what architects referred to as ‘cutting edge contemporary’ with the curvilinear lines of the buildings expressed in a combination of glass and distinctive materials. Generous balconies wrap themselves around the building to create a dynamic set of exquisite sculptural forms.

He pointed out that the project had several other benefits.

“Apart from the breathtaking aesthetics, Oceans Umhlanga will go a long way to improving the plight of ordinary people. The project will create 15 000 direct and indirect jobs during construction and 2500 jobs thereafter. “Furthermore we have a unique procurement scheme which targets Previously Disadvantaged Individuals, companies and women. At the end of the project we hope to have allocated 50% of all work to these groups.”

In launching the project Zulu King Goodwill Zwelithini said he was pleased that the developers had chosen to invest in the city.

“This is magnificent – it’s a combination of the best of Dubai, Vegas and Mzanzi! In the current economic climate, where many are talking of doom and gloom, it’s heartening to see that a project will create close to 15000 jobs. It is people like the Reddys and Alexanders who ensure that we take the lead in development, not just in South Africa but on the African continent.”

Speaking at the launch, Home Affairs Minister Malusi Gigaba said he was impressed with several features of the development.

“We see this project providing a major stimulus for development throughout the city and province of KwaZulu-Natal. Often such monolithic developments take PDIs for granted but Oceans Umhlanga has done the opposite. Not only will they be creating several thousand jobs but they have taken the time to include PDIs in their overall procurement policy,” he said.

The Oceans Umhlanga sales team has commenced an aggressive marketing campaign, that will culminate in a major “sales event” on March 26 2016.

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